We have covered this before in Atmosphere, but Temperature is another of the important factors of photography. When you are creating a series of photos about an event or place or person you must keep on topic.
If you have decided a place is friendly and warm, the photographs should be colourful and positive, if it is cold black and white or blue or something must convey this.
Temperature can vary in the rendering process with colour but in black and white it is redundant. So you need to use a low sun, rocks, wide angle shots etc to get across your message.